At 7pm Sky give us a news broadcast intended to link in with the news media, promoting their own website and referring to news in the blogosphere. It really is quite painful to watch; it is like your grandmother trying to be very trendy.
They are having a discussion between “bloggers” on the budget, the standad of which is childish at best. As usual, they have invited so-called bloggers to represent the parties – one Tory, one New Labour and one Lib Dem.
The problem is that minor party hacks don’t get any more interesting just because you call them “bloggers.” And it misses the entire point of he blogosphere. Political blogs are increasingly popular because they are not controlled by the political relationships and demands of media proprietors, or by control of other power structures. They offer unconstrained thought, information and debate, and one of the main constraints they escape is the cold dead hand of British party politics.
Sky’s gesture towards the blogosphere is undermined by complete lack of imagination.