– “I think it would actually hugely improve public perception of them and would be a marketng win for them.”
I agree. And it would be the most effective solution to the anti-vax movement.
I suppose it will eventually happen, and in retrospect they’ll wonder why they didn’t do it sooner. The car industry is illustrative; over the decades they fought compulsory seat belts, anti-lock brakes and pollution reduction, all of which are now used as marketing points. Volvo seem to have learned the lesson; they’re phasing out internal combustion engines five years ahead of EU government restrictions.