Timing? A company make complete fools of themselves by publishing in the world’s foremost medical science journal, thus drawing criticism from a host of scientific professionals, provoking disownership by major authors of the study, retraction by the journal and incandescent criticism from the editor – the scientific equivalent of a major firework display – and thereby draw worldwide attention to the generic alternative to their fancy expensive drug, resulting in a randomised, placebo-controlled trial of said generic, and you’re complaining about timing, Dave?
Do I hear the bottom of a barrel being scraped?