Los, you forgot to say “Abracadabra!”
A drop of your own blood, or even the sacrifice of a small animal, also helps to draw the attention of the powerful spirits lurking in the great Reality beyond the Matrix of WordPress that we poor mortals inhabit. There are (or so it has been whispered to me) certain Enochian extensions of XML that we could use (even without the need for blood sacrifice), but I do not think any of us here is yet ready for such knowledge. So, beware! Do not be fooled by the Santa outfit worn by our recent Visitor from the Beyond – these are dangerous forces that you are meddling with!