YouGov spluttered and denied push polling in response to my exposure of their push polling.
Where did they publish their denial? Conservative Home!!!!! Entirely appropriate, in fact.
Here is what Mr Shakespeare, Chief Executive of YouGov, says:
Push-polling is a very different beast. Push-polling is unethical. Push-polling is conducting a poll to influence a respondent for some particular purpose. Mainly it is when people are pretending to conduct a poll, but actually they are contacting hundreds of thousands of people to repeat attack lines ?” it’s campaigning masquerading as polling, and in New Hampshire it’s even illegal (and quite right too).
Another variant of push-polling (at least that’s how the phrase is often used) is when you ask ‘questions’ designed to influence the outcome of a poll. For example, if I ask you to choose which you like best from a list of positive attributes about a candidate and then ask you who you would want to vote for.
Message testing is an extremely valuable and reasonable form of research. Push-polling of any kind is plain wrong. YouGov, like all members of the British Polling Council, does lots of message-testing, and zero push-polling.
I hope that’s clear.
Have a close look at Stephan Shakespeare
That is the face of a liar. YouGov did ask the question I initially quoted, smearing Nick Clegg over campaign donations from a criminal. Oh, and here is a screenshot of a YouGov online poll:
I have been sent this by someone who assures me it is genuine. I should state that YouGov have refused either to confirm or to deny if it is genuine.