An Open Letter to the Board of Bella Caledonia 105


Bella Caledonia is folding. It has been an important, broadly (though not sufficiently) pro-Scottish Independence new media outlet in Scotland for a decade. As far as it reveals to an outsider, it is closing solely for financial reasons.

I confess to being confused by this. So far as I can judge, this blog has a slightly larger readership than Bella Caledonia (which stated its highest monthly readership was 370,000), and the total costs of this blog amount to £700 a year.

My offer to you as a Board is this. I am prepared to take over as editor and as host and continue to run Bella Caledonia as the major pro-independence blog you made it. The spare capacity of my blog servers will cope with your readership with no extra cost. We can still have a board, and any members of the existing board who wish to continue, can do so with my hearty good wishes. I shall be editor. I shall invite five new people to join the board and contribute as core writers (they don’t know it yet, but the first people I shall ask are Andy Myles and Hugh Kerr. Both campaign for Indy, but one being ex-Lib Dem and one ex-Labour then SSP gives an indication of the breadth I would aim for). We will continue to use many of those who have written before for Bella, but drop any antagonism to any other pro-independence website or group.

The difference visible to a reader will be nil. The difference behind the scenes is that nobody will be paid, including me.

If you wish to take up this offer, what we would need is of course full control of the website and its social media, and preferably access to the contacts address book for inviting writers. If Bella Caledonia really is the new media title it aspired to be, it should not fold when an editor leaves.

You can contact me via the contact button above.

Craig


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