UPDATED Good Morning Britain trumpeted its latest poll today showing a net increase in the Tory lead since last week of four points, to 45% to 31% over Labour.
As you know, opinion pollsters do not just take the raw figures provided by respondents, they weight those respondents to provide a representative sample by age, gender, location, past voting history etc.
But when you drill down into the headline results from the weighted samples, they make no sense at all. For example Survation in this poll have the Conservatives sweeping up Labour in London by 46.8% to 41.2%. In 2017 the Conservatives got hammered in London by 33.1% to 54.5%. Survation are showing a swing from Labour to Conservative in London of 13.5%. That is absolutely massive, and nobody believes that is happening on the ground. The Tories could well lose several more seats in London.
Similarly in Scotland, Survation show the SNP vote down nearly nine per cent compared to 2017, at 33.2%. Again, nobody believes for a moment the SNP vote is really as low as that.
Of course I understand that the sub sample for each area from which these results are calculated is very small. But expecting that a number of sub-samples, which at the regional level are self-evidently nonsense, chance to balance out into an accurate national picture when you add them all up, is ludicrous. I am only looking at one poll here, and not particularly picking on Survation for any reason. But I hope this demonstrates that opinion polls should be viewed with extreme scepticism.
I live in a marginal constituency, where the excellent Joanna Cherry of the SNP has a lead of just over 1,000 over the Tories. If the most recent opinion polls are correct, the parties’ standings at this moment are similar to the result last time, the momentum is with the Tories and this should be a key Tory target. Yet I have not received one single Tory leaflet (and I live on one of the main residential streets) nor have I seen one single Tory campaigner, including when I have been out delivering leaflets for Joanna Cherry myself. Nor have I seen one single Tory poster in a house.
It is not just on TV that the Tories have been skipping interviews and debates, they seem to have eschewed any semblance of a ground campaign too, in what presumably is a key target seat for them. Boris Johnson is not popular with any of the local residents I have spoken to, and there is no enthusiasm at all for Brexit in this part of Edinburgh. In short, I am absolutely unable to square the opinion polls with the evidence of my own eyes and ears.
What is your experience?
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