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Michael norton – “Perhaps we should have less stuff?”
People living alone and in smaller groups too. So many with their own washing machines and tumble driers.
But UK electricity demand has fallen in recent years if I remember rightly. Lots of the gadgets (as opposed to appliances) are low power. LED lamps, radios, TVs and other screens – the colour telly my dad bought was about 250 watt I think – it certainly gave off a lot of heat, needed major ventilation slots and smelled of burning dust when you started it up. Your laptop wouldn’t run long on a charge if its screen was as power hungry as that.
Pigeon English: yep. The market – advertising etc. – indeed creates needs. One common marketing technique is to induce a sense of inadequacy in the target (audience), and then suggest that the product will rectify it. Then there’s induction of habit, eg. Pringles snacks; “once you pop you can’t stop”. It’s literally an addiction and emotional illness generator.