SA, we are indeed awash with greenwash. And yes, too little, too late. But better late than never, I suppose. Even one less step into the minefield will reduce suffering and deaths.
But all maybe less hopeless than it appears. It only takes a small proportion to become actively involved, for a cause to gain mainstream support. Tipping points aren’t all unhelpful. Many, many people are utterly frustrated; they want change with the status quo – that was what got Trump elected and Brexit voted for. Those two have not paid off for their supporters, so hopefully the next reaction will blow the other way.
Whatever, we cannot see the future. Giving up would be unconscionable.